Am I aiming at the right target market?
Check how well the weight/fat pattern of your carcases matches the target market specifications. The greater the number of carcases receiving penalties for missing the target, the lower your average price will be.
There may be a different weight/fat grid from another market that matches your cattle better.
You can change the target specifications and put in your own weight and fat ranges for an alternative market to see how your animals fit.
If you have enough cattle to sell, it may be possible next time to get more into the target area (and a better price) by splitting the mob and selling to two different markets.